Luxury creator. Practising lawyer. Dubai's most distinctive voice at the intersection of law, style & elevated living.
80.3KFollowers · Instagram + TikTok
51.5KInstagram · @aastha_sochic
28.8KTikTok · @aastha_c8
181KMonthly Instagram Reach
Luxury
Beauty
Wellness
Dubai, UAE · 2026
UAE Media Council Licensed Creator ID 1557678
Aastha Chopra · @aastha_sochic
For Agencies
At A Glance
Everything You Need For The Shortlist
Dubai-based luxury, beauty and wellness creator on Instagram and TikTok. Licensed by the UAE Media Council and a practising lawyer, so contracts, usage and reporting run cleanly.
55% aged 25–44. Dubai is the top city reached each week, followed by Abu Dhabi and Sharjah. Strong South Asian diaspora across the Gulf.
Best Briefs For Her
Luxury fashion, premium beauty and fragrance, hotels and travel, wellness. Video is her strongest format, averaging 557 engagements a post on Instagram, with the same reels reaching a second audience on TikTok.
Rates
Story sets from AED 1,200. Reels AED 3,500–6,000. Campaign packages AED 9,000–14,000. Event coverage AED 4,000–7,000. Full rate card on page 08.
Terms
12 months of usage rights and one revision round included. Agency commissions accommodated. Contracts UAE Media Council compliant. All figures in AED, excluding VAT.
Timing
Stories in 2–3 days, reels in 5–7 days, full campaigns in 7–10 days. Events covered live, with the reel posted within 48 hours.
Next Step
Send the brief, dates and deliverables on WhatsApp. Aastha replies within one working day.
A rare creative force: legally trained, culturally fluent, and building one of the Gulf's most compelling luxury lifestyle platforms.
"I don't just show you luxury. I live it, practise it, and curate it with intention."
Aastha Chopra is not a typical content creator. A practising lawyer by profession and a UAE Media Council licensed creator by calling, she brings a rare combination of intellectual rigour, aesthetic precision and genuine cultural authority to every collaboration.
Based in Dubai, the crossroads of global luxury, Eastern heritage and modern aspiration, Aastha has spent three years building an audience that actively chooses to show up. Her community is not accumulated; it is earned through consistency, authenticity and an unwavering editorial standard.
For brands, she offers something money cannot manufacture: credibility. When Aastha recommends, her audience listens. Not because she is loud, but because she is selective.
Credentials
⚖
Practising LawyerActive legal professional based in the UAE
🪪
Licensed Creator · ID 1557678UAE Media Council registered
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500+ Published Posts3-year evergreen content library
🌍
Gulf + South Asian Diaspora ReachPremium combination for regional brands
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Aastha Chopra · @aastha_sochic
Audience Intelligence
Demographics
A Premium Audience
55% of followers are aged 25–44, the most commercially valuable demographic for luxury, beauty and lifestyle brands.
Brazil's reach is under 0.1% of weekly active reach — a large but largely inactive slice of the follower base. Dubai is the #1 city reached weekly (21% of city-level reach), see right.
Top Cities by Weekly Reach
Dubai
21%
Abu Dhabi
5.1%
Sharjah
4.7%
Delhi
2.7%
Mumbai
2.3%
New York
2.1%
Age Distribution: 40,836 Followers
27.6%25–34
27.3%35–44
18.7%18–24
16.7%45–54
4.7%13–17
4.1%55–64
55%
Core Audience: Age 25–44Millennials and Gen X at peak purchasing power. The audience that doesn't just aspire to luxury. They buy it. Premium demographic for fashion, beauty and lifestyle campaign investment.
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Aastha Chopra · @aastha_sochic
Content Pillars
Three Pillars
The World She Curates
Three distinct content territories. One cohesive aesthetic point of view. Each pillar opens a different dimension of the elevated life she leads and shares.
I
Pillar One
Luxury & Fashion
Front-row access at designer launches, the quiet confidence of a Hermès silhouette, evenings at the most exclusive addresses in Dubai. Aastha's luxury content is defined by genuine access and authority. She is in the room, at the table, wearing the piece, and her audience experiences it with her.
HermèsChanelDiorValentinoCélineDolce & GabbanaJil SanderJimmy ChooBentleyRevolve MENA
II
Pillar Two
Premium Beauty
Beauty is Aastha's fastest-growing and highest-engagement content category, covering couture fragrance rituals and prestige skincare routines to editorial makeup moments. Her approach is lifestyle-first: products live within a context of elevated living, not isolated demonstrations. The result is aspiration that converts.
Huda BeautyDior BeautyChanel BeautyYSL BeautyParfums de MarlyPenhaligon'sSephora MENARS ArabiaMaybellineKiko Milano
III
Pillar Three
Wellness & Mindful Living
The pillar that reveals the real Aastha and consistently draws her highest authentic engagement. Spiritual practice, mindful movement, extraordinary experiences and the belief that a life well-lived is the ultimate luxury. This depth is what gives her brand the trust and emotional resonance that luxury content alone cannot achieve.
Visit FinlandEmiratesHiltonExecujet MEAurora QueenSanta Claus VillageJumeirahDubai MallCafé del Mar
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Aastha Chopra · @aastha_sochic
Brand Portfolio
Collaborations
Selected Brand Partnerships
Over three years, Aastha has partnered with some of the world's most prestigious houses alongside rising regional names. Every collaboration executed to the same uncompromising editorial standard.
All partnerships are executed under a formal licensed creator agreement, UAE Media Council compliant. Aastha's legal expertise ensures professional-grade contracts, full deliverable accountability and transparent reporting on every campaign.
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Aastha Chopra · @aastha_sochic
Content Performance
Performance
Content That Moves Audiences
3 years of data. 500 published posts. A consistent track record of driving genuine audience engagement across every format.
Average Engagement Per Post
419
Interactions per post (likes + comments)
Beauty content averages 554 engagements per post, her strongest performing category. Comments are disproportionately high across all pillars, signalling a genuinely engaged community rather than passive scroll behaviour.
Format Performance Index
Video
557
Carousel
295
Static
117
Video outperforms carousel by 2x, making it the optimal format for brand storytelling, product reveals and campaign launches.
Content Mix
53%Luxury Fashion
13%Beauty
11%Wellness
10%Lifestyle
Beauty is the fastest-growing category, up from 3% in 2023 to 22% in 2026
Posts published to date. None of this coverage was paid for.
Optimal Posting
MondayBest Day
10–11amBest Time (UAE)
13 / monthAverage Cadence
Why This Matters For Your Brand
Aastha's audience is built on earned trust, not algorithm tricks. Her consistent cadence and premium format mix ensure brand campaigns land in front of an active, high-value demographic. The comment volumes confirm they are reading, watching and responding. For agencies building Gulf-market campaigns, this is measurable, targeted reach backed by 3 years of proof.
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Aastha Chopra · @aastha_sochic
Rate Card 2026
Investment
Partnership Packages
All rates are benchmarked to the UAE creator market for the 50K–100K follower tier. Aastha's licensed status, legal expertise and multi-platform presence command a premium within this bracket. Quoted in AED, inclusive of one revision round.
Deliverable
What's Included
Turnaround
Rate (AED)
Instagram Story Set3–5 frames, swipe-up or link
Story frames, product feature, 24h visibility, insights report
2–3 days
1,200–2,000per set
Static Feed PostSingle image, premium photography
Caption, brand mention, permanent post, performance report
3–5 days
2,000–3,000per post
Carousel Post5–10 slides, editorial treatment
Creative direction, copywriting, permanent post, analytics
4–6 days
2,500–4,000per post
Instagram Reel / Video15–60 seconds, scripted or lifestyle
Full video production, voiceover option, caption, permanent reel
5–7 days
3,500–6,000per reel
Campaign PackageReel + Carousel + Story Set
Integrated campaign creative, exclusivity window, full analytics deck
7–10 days
9,000–14,000per campaign
Brand AmbassadorMonthly retainer
4 posts/month, category exclusivity, monthly strategy call, full reporting
Monthly
18,000–28,000per month
Event CoverageLaunch, activation, press event
Live story coverage + 1 reel, on-site presence (Dubai), 48h post turnaround
Immediate
4,000–7,000per event
What's Included
All packages include concept development, licensed usage rights for 12 months, brand-approved caption and one revision round. Aastha manages all creative direction with no agency markup on production.
Custom & Agency Rates
Long-term partnerships, Instagram + TikTok packages (the same reel on both, two audiences), exclusivity premiums and international travel shoots are individually priced. Agency commissions accommodated. All contracts UAE Media Council compliant.
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AC
Get In Touch
Let's Create Something Extraordinary
Available for brand partnerships, campaign collaborations, ambassador programmes and event appearances.
