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Hotels · Dining · Travel

The Dubai Insider

Your brand, in the market
that matters most

6% UAE Audience  ·  0.92% Engagement  ·  31K Peak Daily Reach  ·  Dubai
Aastha Chopra — luxury Dubai

Inside the world's largest Hermès Parfumeur.

A walk through the largest Hermès Parfumeur in the world, one of her signature luxury reels. Tap to play it right here.

Open on Instagram →

Dubai is her backyard.

Aastha lives the life her audience aspires to. She dines at the tables they want to sit at, stays in the suites they save for, and travels to the destinations they put on their lists. When she posts about a hotel or restaurant, people look it up.

6% of her followers are UAE-based, but Dubai is her single largest reached city — 21% of the people who actually see her posts each week, ahead of every other city she reaches. For any brand trying to reach the Gulf market, that is a content style that lands with the audience on the ground, not just a follower count.

Her travel and hospitality content carries her highest engagement rate. The category is uncrowded on her profile, which means brands that move first get the full attention of her audience without competition from similar deals.

Aastha Chopra — evening at a Dubai palace hotel
Dubai is her single biggest city, week after week. Right now.
Hotels · Dining · Travel · Gulf Market
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Where she eats

Every restaurant, café and bar she has named, mapped to the street. Her photograph, her own words and the post she made there.

See the dining map →
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Where she travels

Cities, not country dots on a capital. Every one is named in one of that trip’s own captions, with the posts she made there.

See the travel map →

Her content lands with the UAE audience. Right now.

Verified figures · 2026 · UAE reach: Dubai, Abu Dhabi, Sharjah

6% UAE share of followers
0.92% Travel engagement rate
31K Peak daily reach
51.5K Instagram followers

Luxury travel & dining reels

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Properties & destinations she has featured

Jumeirah Madinat Jumeirah Visit Finland Thailand Tourism Burj Al Arab Fine Dining Dubai Desert Safari UAE UAE Staycations

Guides from the Journal

Where I actually eat, stay and shop in Dubai, and what it costs.

Your property. Her feed. Their booking.

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