Wellness · Fitness · Balance
Adventure athlete.
Practising lawyer. Dubai.
Watch in full
A Swiss alpine hike, every step a new view — one of her signature adventure reels. Tap to play it right here.
Open on Instagram →Her world
Aastha is a practising lawyer who trains hard, skis, and hikes Arctic waterfalls for holiday. Her active, adventurous life is not content strategy — it is how she lives. That makes her wellness credibility genuine in a way that scripted brand deals rarely are.
Her audience is 18 to 34, South Asian diaspora in the UAE, overwhelmingly professional women balancing ambition with health. They see themselves in her — and that is exactly who wellness brands want to reach.
Almost no wellness brands have worked with her yet. Her engagement in this category is her highest across all content. The whitespace is real and it is available now.
Her highest engagement. Her least crowded category.
See the numbersWellness & Fitness — by the numbers
Verified figures · 2025
The opportunity
Her fashion and luxury categories are well established. Wellness is wide open. The brand that moves first gets an audience that has never been told what to buy in this space, and trusts her completely to guide them.
0%
Wellness brand
saturation on her feed
Work together
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