Wellness · Fitness · Balance
Adventure athlete.
Practising lawyer. Dubai.
Watch in full
A Swiss alpine hike, every step a new view: one of her signature adventure reels. Tap to play it right here.
Open on Instagram →Her world
Aastha is a practising lawyer who trains hard, skis, and hikes Arctic waterfalls for holiday. That active, adventurous life comes first, and the content simply follows it. That order is what gives her wellness credibility a genuineness scripted brand deals rarely earn.
She has practised yoga on camera since 2013, from a first four-second crow in lockdown to handstands in front of Adiyogi and a tree pose at 5,535 metres. See all 45 poses, with the date and place of each →
Her audience is 18 to 34, South Asian diaspora in the UAE, overwhelmingly professional women balancing ambition with health. They see themselves in her. That is exactly who wellness brands want to reach.
Almost no wellness brands have worked with her yet. Her engagement in this category is her highest across all content. The whitespace is real and it is available now.
How I actually train, eat and switch off in this city.
Her highest engagement. Her least crowded category.
See the numbersWellness & Fitness: by the numbers
Verified figures · 2026
The opportunity
Her fashion and luxury categories are well established. Wellness is wide open. The brand that moves first gets an audience that has never been told what to buy in this space, and trusts her completely to guide them.
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Wellness brand
saturation on her feed
Work together
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